What if you could create a significant residual income BEFORE you’ve even built your organization?
…and what if you could do it without prospecting friends, family, or even strangers?!
Crazy as that might sound, it’s possible… but only if you know the #1 marketing skill available today!
Unfortunately, your upline (probably) can’t teach you this skill.
However, you’re in luck, because today, I’m going to reveal what it is, exactly how it works, and how you can use this method to solve the single biggest problem in the marketing profession…:
And it has everything to do with one word—LEVERAGE—resulting in the passive attraction of already-interested prospects to you every day, without talking to a single friend, family member, or stranger in public.
It will also radically reduce and eventually eliminate the time you currently spend prospecting. Sound good?
Let’s dive in!
The marketing arena is quickly evolving…
Traditionally, to begin building your business, you’d want to find new people who might become your customers and who might also want to build a team under you.
And to do that, you’re normally taught to…
- Make a list of friends and family so you can approach your warm market.
- Approach your cold market and talk to anyone with a pulse.
- “Live with awareness” by starting a conversation with everyone you meet, invite them to take a look at your new opportunity, and collect their contact information so you can follow up later.
Now, does that stuff all work?
Absolutely! But those activities are VERY time-intensive and inefficient.
And in today’s age…
Why wouldn’t you want to take advantage of more “modern” options that aren’t as time and travel intensive?
Today, there’s one option you may have already heard of…
Facebook and the other social media platforms allow us to connect with people…
Without EVER requiring us to leave home!
In fact, my friend Julie Burke recruited 80% of her team of 8,300 distributors using Facebook—while at home, raising her two boys, in just a couple of years.
But even with what Julie did with prospecting and recruiting on social media, is still a bit time consuming and there’s still a lot of sifting and sorting involved.
You still gotta eliminate and disqualify the a-holes, the tire-kickers, and the curious to find the few serious ones.
We helped Julie develop her new social media skills, which means she no longer has to prospect at all (offline or online).
People reach out to her everyday interested in joining her opportunity (just last month she sponsored 45 people who reached out to her), and this skill has resulted in her growing a million-dollar home business empire.
This skill, in my opinion, is the #1 skill you can learn today as a marketer to create maximum leverage, help you recruit more people and you’re upline likely has no clue about… yet!
What is that skill?
It’s Facebook Advertising!
Now, I know that might scare a few of you who “advertising,” which might cause you to immediately think…
“Wait, I have to spend money!?”
And yeah, you do. But here’s the thing…
Your budget could start at just £5 a day.
(So just don’t go to Starbucks and there’s your budget.)
And the payoff is massive!
Here’s the deal: would you rather spend 2-3 hours per day prospecting strangers or doing home parties/meetings, or would you rather spend £5 per day and have all the interested prospects you need sending you their contact info or leaving you messages for you to follow up with?
It’s your choice. And for me the answer is simple.
The way we use Facebook advertising is wildly effective.
I mean, here you are, reading this blog post. And you probably first heard about us on Facebook. It’s like Magic!
So here’s how it works…
What if you could create Facebook posts designed to attract top quality prospects?
Because if you want to show your ads to a top guru’s audience, or you want to show it to all the employees, salespeople, or distributors of a particular company, you can!
For instance, you can have the post appear in the News Feeds of the millions of people who follow Robert Kiyosaki, John Maxwell, Tony Robbins, or Brendon Buchard.
You can also show your ads to people who are interested in certain topics, such as health and wellness, nutrition, or fitness.
Imagine being able to get your message in front of the millions of people on Facebook following Jenny Craig, Weight Watchers, P90X, Nutrisystem, etc.
Would you ever run out of potential prospects and customers with the followers of these companies at your fingertips?
Look, you’ve got a ton of options when it comes to targeting.
Your audience is out there.
But always keep this in mind: your ad is not supposed to pitch; it’s supposed to lead with VALUE.
It’s about what can you do for people and how you can help them to solve their problems.
Again, think of what’s happening on this blog post. Are you learning something right now?
It doesn’t have to be complicated, either.
Some of our community members are sharing content from this very website and are able to generate leads every single day, without even having created their own content.
There are two primary types of ads you can use on Facebook
These will help draw people to you every single day so you never have to prospect (if you don’t want to).
Note there are quite a few different ways to advertise on Facebook, way more than we could possibly include in a single blog post, but below we’ll discuss the two most simple, straightforward, and newbie-friendly ad types.
The first type is called an…
1. Engagement ad
Facebook’s algorithm knows who’s more likely to engage with your post—such as liking it, commenting on it, and sharing it.
So when you “Boost,” (aka pay $5+ bucks), a valuable piece of content, Facebook will show the post to people who are most likely to respond to the post with a like, comment, or share.
This works great when you tease (but don’t disclose) your product or opportunity. If you focus on the benefit in the post—i.e. what you help people do or the problem you help them solve in their life…
People will often post in the comments and say…
They’ll even direct message you and engage in a private conversation.
This works because it’s not about you or your company; it’s about what can you do for people.
The reason people are asking for “more information” is because they believe you can help them solve their problem(s).
There are students who speak with over a dozen such prospects a day!
The only catch is you have to execute this tactic correctly (otherwise you’ll wind up repelling the very prospects you are wanting to attract).
The best part is that if you do this correctly, people aren’t even clicking to read the blog post, instead, they’re all just commenting and saying…
Now, what more valuable skill can you learn in marketing and sales than the ability to passively attract people to you and your opportunity?
Taking this a step further, the second type of ad we recommend running on Facebook is the…
2. Messaging ad
Facebook Messenger ads include a special call to action function, which directs people to a private message with you.
It’s similar in concept to the engagement type of ad described above, but it cuts out the “middleman” of the blog post—so you don’t need a piece of content or even a website.
And when they click on the ad using their smartphone, it opens up the Messenger window and begins a conversation with you.
Pretty cool, right?
You can attract just about any audience you choose
Depending on what you’re promoting.
Basically, you can target many, if not most, well-known brands and Pages (for example, Robert Kiyosaki’s or Tony Robbin’s audiences).
You also want to go after the audiences of a company to see if any of the distributors who are about to quit or are unhappy might be looking for a new home.
The cool thing here is that you can qualify and interview these people before they join your team!
You get to say “No,” instead of the other way around. When you have an abundance of prospects, you can do this!
You can even target according to demographics, age, gender, marital status, employment status, employer, and more.
The options are limitless!
What happens next?
Now that you’ve learned the process for creating massive leverage by attracting prospects through placing Facebook Ads…
Do you know how to actually recruit a prospect that seeks you out?
Do you know what to say to enrol them?
Contrary to what you might have been taught, the process of enrolment can also be largely optimized and automated, so you’re not having to speak with everyone one-on-one—if you don’t want to.
Like I said, you can qualify via an actual application process so you never have to waste your breath on people who will never duplicate.
Want to learn how you can set all of this up?
Then check out this free online recruiting boot camp.
And don’t worry, this training is 100% generic and designed to help YOU build YOUR business.
So if you’re ready to get started…
Simply click here and I’ll gladly give you access to a 10-day boot camp. (Hosted by my mentor and 7 figure earner, Ferny Ceballos)
And if you found this content helpful, I would love if you shared this with any other networkers whom you think can benefit from a little leverage!